WATCH OUT: 8 fascinating insights on Taylor Swift’s American fan-base: Let’s delve into some fascinating facts from YouGov Profiles on American Swifties.

Taylor Swift has amassed a vast and diverse fan base but who exactly are they?
1. 29% of Americans hold Taylor Swift in high esteem. Taylor Swift enjoys a ‘strongly positive’ rating from 29% of US adults, a notable increase from 18% in 2017 who said they ‘really like’ the singer.

2. 48% of men like Taylor Swift. Half of the fan base are women (52%), but men are not too far behind at 48%. The demographics reveal a uniform distribution across various age groups, with 34% of Americans aged 18-44 rating her ‘strongly positive’.

3. 38% of Taylor Swift fans are into football. Two in five Taylor Swift fans (38%) are football fans, slightly more than the national average (34%). They also show a stronger interest in soccer (20% Swifties vs. 12%), tennis (15% swifties vs. 10%), swimming (14% Swifties vs. 9%), and wrestling (12% swifties vs. 9%) compared to the general population.

4. 45% Taylor Swift fans like rock music. While pop is the favorite music genre for Swifties (47%), a significant number say their favorites are rock (45%), R&B (33%), and even classical music (30%). This debunks the stereotype that pop music fans only stick to their lane.

5. Three-fifth of the fan base also like Lady Gaga, Adele and Ed Sheeran. A majority of Taylor Swift fans (59%) consider themselves true music lovers, a figure slightly above the national average (55%). Further showcasing their musical tastes, nearly three in five Swifties also express strong admiration for other pop icons such as Lady Gaga (61%), Adele (59%), and Ed Sheeran (57%), ranking them ‘strongly positive’ alongside Taylor Swift.

6. Two in five Taylor Swift fans trust products recommended by influencers. Interestingly, Swifties pay more attention to ads at events (56% versus 38% of the general US population) and trust celebrity and influencer recommendations more (42% Swifties versus 27%). They are also more likely to trust ads seen on posters or billboards than the general population (47% Swifties vs. 30%).

7. Half of Taylor Swift fans prefer buying physical copies of music. In an era dominated by streaming, 54% of Swifties still prefer to buy physical copies of music, higher than the 46% national average.

8. 24% of Taylor Swift fans stream their music most often on Spotify. When it comes to streaming, Spotify is the platform of choice for 24% of Swifties, slightly ahead of the national preference (21%). However, their use of other services like YouTube Music, Amazon Prime Music, and Apple Music is on par with, or slightly above, the general US adult population.

Taylor Swift’s fan-base, with its diverse interests, broad musical tastes, and distinct consumer behaviors, showcases the multifaceted appeal of the pop sensation. Swifties are not just about the music; they represent a wide-ranging group with unique habits and preferences, reflecting the broader impact of Taylor Swift’s artistry on American culture.