Breaking:Travis and Jason Kelce Seeking $100 Million Deal for New Heights Podcast: ‘They Will Absolutely Get That Much’ (Source)

“They will absolutely get that much. These aren’t vanity deals, these shows are cash machines,” a podcast industry executive tells PEOPLE.

Travis Kelce and Jason Kelce hope to take their podcast to “new heights” this upcoming season.

Weeks after the podcast aired its season 2 finale on July 3, The Wall Street Journal reported on Saturday, July 27 that the brothers are seeking a new $100 million deal for New Heights with Jason and Travis Kelce and have been in discussion with podcasting network Wondery.

“They will absolutely get that much. These aren’t vanity deals, these shows are cash machines,” a podcast industry executive tells PEOPLE.

“The tie-in to Taylor [Swift] helped the show blow up,” they say, referring to Travis’ relationship with the superstar singer, 34.

Shoutout to the 92%ers best fans in the world https://t.co/fHnyw8eSvD

— New Heights (@newheightshow) March 12, 2024

The podcast has allowed the Kansas City Chiefs tight end and former Philadelphia Eagles center to show off their personalities by discussing more lifestyle topics, including their favorite Disney Channel Original Movies, style choices and more.

Speaking about how the podcast has continued to grow after Travis’ romance with Swift, 34, became public, Jason said during a panel at Sport Beach 2024 that it’s “been fun” to embrace their new demographic.

“It’s been fun for me, I have three little girls, so in some ways, the show and everything that’s transpired over the past year, has given reasons for girls to get involved in a sport where previously there wasn’t that much interest,” he said during the event in June.

What Olympic sport should Jason and Trav try for the first time? pic.twitter.com/SueQe18roT

— New Heights (@newheightshow) July 27, 2024

“So all of a sudden, dads are hanging out with daughters and there’s worlds colliding, and our show gets to be another place where worlds collide, and it’s awesome,” he continued.

While Travis and Jason have yet to announce when the podcast will return for season 3, they hinted in the season 2 finale that they would be off “for about two months.”