Exclusive:Stephen Colbert Pokes Fun at Jason and Travis Kelce Over Their ‘Nutritious’ New Cereal Mix…See More 👇

Stephen Colbert had some teasing words for Travis Kelce and Jason Kelce while addressing one of their new ventures on his show earlier this week.

The Late Show With Stephen Colbert host brought up the famous football players during the “Meanwhile” segment of his late-night show on Thursday, Sept. 19.

Travis a tight end for the Kansas City Chiefs, and Jason, who retired from the NFL earlier this year after 13 seasons as a center for the Philadelphia Eagles, launched a new cereal brand over the summer. And earlier this week, the product began hitting grocery store shelves.

Kelce Mix, made in partnership with General Mills, combines components of three of the brothers’ favorite cereals: Cinnamon Toast Crunch, Reese’s Puffs and Lucky Charms.

“It’s the biggest team-up between football players and breakfast food since the ill-fated Honey Bunches of Gronk,” Colbert, 60, joked as his audience laughed over his reference to retired NFL tight end Rob Gronkowski. The show later shared a clip of Colbert’s comments on Instagram.

After listing the cereals that inspired the new Kelce Mix, the late-night host commented on how healthy—or unhealthy—the cereal’s recipe seemed to be.

“It’s a nutritious part of a healthy breakfast containing 33 percent candy, 33 percent other candy and 33 percent Irish stereotype,” Colbert quipped before quoting Lucky Charms’ well-known tagline: “They’re magically delicious.”

The General Mills partnership marks just one of the many projects Jason, 36, has embraced since announcing his retirement in March. The father of three most recently began appearing on ESPN’s Monday Night Countdown, where he offers expert analysis.

Jason’s younger brother has meanwhile kept busy with his own work, including his ongoing role with the Chiefs, his new gig as the host of Are You Smarter Than a Celebrity? and his high-profile romance with pop superstar Taylor Swift.

After traveling abroad several times over the summer to support Swift on her hit international Eras Tour, Kelce is now back in the swing of the football season, with the Chiefs’ third official game scheduled for Sunday, Sept. 22. Swift has cheered on the star tight end in person at both of the Chiefs’ games so far this season.